On 28 June 2017, Sheeran announced a stadium tour across Europe. Lauv served as the opening act in Asia in November.

Rescheduled shows in Manila, Osaka, and Tokyo occurred in April 2018, but Taipei, Seoul, Hong Kong, and Jakarta were cancelled. However, due to bone fractures in his arms from a bike accident, he had to postpone and cancel parts of the Asian leg. On 8 June 2017, Sheeran announced the Asian leg of the tour, which was originally planned for October 2017 until November 2017. The tour was originally slated to have seven shows, but demand was high, the leg became eighteen shows. James Blunt was announced as the opening act, except for Indianapolis and Cleveland, where the opener was Joshua Radin. On 8 March 2017, Sheeran announced the North American leg. On 22 February 2017, Sheeran announced that Anne-Marie and Ryan McMullan would be the opening acts for the European dates. On 13 February 2017 it was announced that he would be part of the line up for a week of gigs at the Royal Albert Hall in aid of the Teenage Cancer Trust taking place on 28 March 2017. Tickets for the tour sold out quickly, prompting new dates to be added in London, Turin and Santiago. Hours later through the same networks were announced the dates for Latin America.

On the morning of 26 January 2017, the European dates of the tour were announced through Sheeran's social networks. The tour set world records for the highest-grossing concert tour and the most tickets sold by a tour. Comprising 260 shows, it officially began on 16 March 2017, in Turin, Italy and ended on 26 August 2019, in Ipswich, England. The ÷ Tour (pronounced the ' Divide Tour') was the third world concert tour by English singer-songwriter Ed Sheeran, in support of his third studio album, ÷ (2017) (pronounced 'divide').

Promotional poster for UK and Ireland shows in the first European leg

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